Midwestern rap movement United Grind deliver the dynamic new visuals for their hard-hitting single, “Give It Back,” ahead of the release of their highly anticipated debut compilation, Grind or Die (Vol. 1).
This video serves as the perfect introduction for anyone unfamiliar with the group or any of its six members—Ohio’s Vice Souletric and HiJinks and Detroit-based emcees Sand Man, Nu Face, Lee Harvey, and Juggernaut June. They all get their time to shine in these sleek visuals directed by Reel Dope Cinematic, who blends a minimal color palette with dope edits and effects.
The track also happens to be an absolute banger, thanks in part to the wavy production from Grand Rapids, Mich.-based producer Big Shaady. And then there’s the head-turning rhymes from the crew, who pass the mic back and forth while delivering a hook that sounds tailor made for hyping up the crowd during a live show.
Check out the visuals and head over to your preferred DSP of choice to support. Grind or Die (Vol. 1) is due out March 28th via the crew’s own United Grind imprint.
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