It’s a party in JayO IVXX’s new video for “Up Now,” and the Bronx rapper has every reason to celebrate. The single itself continues to rack up plays on streaming platforms and it now has a dope, stylish video that embraces the “I’m next” vibes of the track. The video is directed by Storm and edited by Wavechange, and it largely centers on JayO showing both where he came from and where he’s at today.
For the first half of “Up Now,” the emcee posts up in his stomping grounds with his crew, while we also see clips of him in his crib with his main girl by his side. Then, it’s off to the club, where JayO gets to enjoy the success that’s coming his way as everyone bounces to the bass-rich production from Taylor Gatson.
Check out the visuals and run up the single through your preferred streaming platform. JayO’s new album, God’s Gift, is due out in early 2024 on his own label, Syndicate 420.
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