How E-40 Turned His Rap Game Hustle Into a Food & Spirits Empire | Forbes Talks Shop

Hip-hop icon and entrepreneur E-40 joins Forbes Talks Shop’s Spencer Dukoff to reveal the rituals, routines and ideas that shaped his journey from humble beginnings in the Bay Area to building a thriving food and spirits empire. From the origins of “Goon With The Spoon” to creating Earl Stevens Selections, and developing products from scratch as a 100% Black-owned business, E-40 breaks down the mindset that fuels his creativity every day.