(Los Angeles, CA – January 27th) – Steve Stoute’s UnitedMasters, is today announcing GRAMMY-nominated legends Clipse will be joining the lineup for the UnitedMasters Celebration Of Independence GRAMMY party this Friday at the Palladium. Also added to the lineup is breakout Jamaican artist Armanii who will take to the stage alongside BigXthaPlug and Clipse.
UnitedMasters, a destination for independent artists, will once again kick off GRAMMY weekend, bringing together music fans to celebrate the power of independent music. Doors open at 9PM. The event is free and ticketed, with a chance for fans to experience an incredible night of music. Grab your free tickets via DICE HERE.
“Being back for music’s biggest weekend in 2026 is about showing up for the artists who are shaping what’s next,” says Steve Stoute, founder and CEO of UnitedMasters. “Bringing together independent superstars like BigXthaPlug—artists who represent where global music is headed—reinforces everything UnitedMasters stands for. Our GRAMMY weekend celebration continues to create space for independent artists to thrive, lead culture, and fully recognize the scale of their place in this industry.”
The UnitedMasters party is always a highlight in the lead up to the GRAMMYS with previous guests including Jay-Z and Beyoncé, Nas, DJ Khaled, Wiz Khalifa, Future, Daniel Kaluuya, Damson Idris, Gayle King, Jermaine Dupri, and Grandmaster Flash among others. The 2026 event promises to be another night to remember, with the music industry and fans again coming together to celebrate global independence in music.
UnitedMasters knows brands are a key element of the independent artist journey and this year is pleased to have support from Visa, McDonald’s and Hennessy at this year’s Celebration of Independence.
Visa will bring the spirit of their ongoing UnitedMasters partnership to card holders at the event where they can enjoy expedited entry via a dedicated fast pass lane at the Palladium entrance by showing an eligible Visa card, as well as access to the Visa Fan Lounge, and the event’s iconic VIP section for recognized super fans. McDonald’s will be sampling their brand new Hot Honey sauce, a sweet and spicy golden drizzle of temptation that drops on Jan 27th for a limited time. Attendees will have a chance to try the sweet hot goodness with McCrispy Strips as they enter the show. In addition, Hennessy will be serving exclusive cocktails at the Palladium bars, including the Henny Rita, Hennessy & Ginger, and more, spotlighting the brand’s versatile offerings. Guests will also have a chance to enjoy an elevated tasting experience where luxury cognac meets the savoir‑faire of artisanal chocolate and Hennessy X.O, creating an unforgettable moment during music’s biggest weekend.
About UnitedMasters
UnitedMasters is the leading software and services platform for independent artists. Through our unique mix of premium music distribution services, innovative technology, and first-of-its-kind artist marketing solutions, UnitedMasters acts as the operating system that enables artists to own their futures. We fuel the careers of artists like Tobe Nwigwe, Brent Faiyaz and Liana Banks—and unlike traditional record labels, UnitedMasters artists retain full ownership of their careers and the master recording rights to their music. We connect the 1.9M+ independent artists on our platform with global brands like ESPN, Diageo and Pepsi. These connections are powered by our world class creative talent to propel the commercial success of artists and brands in today’s world.
About McDonald’s
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald’s approximately 13,500 U.S. restaurants are owned and operated by independent business owners. For more information, visit www.mcdonalds.com, and follow us on social: X, Instagram, TikTok and Facebook.
About Hennessy
Founded on Richard Hennessy’s pioneering spirit and with a legacy of over 260 years, the brand spans over 160 countries, but remains rooted in the Charente region in France. Beyond its iconic cognacs, Hennessy embraces cultural collaborations, evidenced through its many partnerships with visionary artists from around the world. Over the years, Hennessy has made an indelible mark in the realm of music, known to be the ‘most mentioned’ brand through references in over 3500 song lyrics. The brand keeps its musical impact alive by championing creative pioneers who expand the boundaries of expression, to the global voices shaping today’s sound, reflecting Hennessy’s multi-faceted nature and embodying its cognac’s versatility. For further information, please visit Hennessy.com or follow us on social @HennessyUS on Instagram.
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