Smuggler’s Supreme Video Out Now!
Step into the gritty underbelly with “Smuggler’s Supreme,” the fierce collaboration between JD ERA and Parsons Directed by Tyler Roussel, this video slams you into the raw reality of the streets, where survival is the name of the game. Inspired by the life of Newfoundland’s legendary pot smuggler Brian O’Dea, “Smuggler’s Supreme” dives deep into the underworld of hustle and illicit trade. The music video, shot in the Niagara region, showcases classic motels that exude a gritty, authentic vibe straight out of the 70s and 80s, setting the perfect backdrop for tales of underground dealings and survival.
Every frame captures the raw reality of a life lived on the edge, where every move is calculated and every decision comes with risk. This track embodies the relentless pursuit of profit, where the streets echo with the whispers of past escapades.
The Making of “Smuggler’s Supreme”: A Journey of Collaboration and Creativity
In the world of music production, genuine collaboration is key, and few artists understand this better than Joshua Parsons Rejecting the notion of exchanging verses over email, he believes that true artistry thrives in a shared space. This belief led him to Toronto, where he teamed up with long-time friend and acclaimed rapper JD ERA at Up North Studios
Their bond spans nearly two decades, marked by a mutual respect and a shared passion for music. The studio sessions were electric from the start, with both artists eager to push their creative boundaries. It was clear to both that they were on the brink of something special.
The result? “Smuggler’s Supreme,” a single that encapsulates the raw energy and authenticity of their artistic journey. Late-night sessions, fuelled by creativity and a shared history, gave birth to a sound that resonates deeply with their roots. Shout out to Mike dB aka Sauce Man who added another layer of depth to the single, bringing their vision to life.
Documenting this creative process was Janer whose lens caught the energy and camaraderie in the studio, bringing the behind-the-scenes to the masses.