How Def Jam Lost Control of Hip Hop

For almost two decades, hip-hop’s birthplace housed a label that served as its unbridled market leader. Born 35 years ago in a cramped dorm room at NYU, Def Jam became the perennial force in a culture that had previously lacked a governing entity. Helmed by Rick Rubin and Russell Simmons, But in the year 2019, it’s undeniable that the company which runs out of 1755 Broadway has been cajoled into to sharing its perch at the top of the hip-hop ladder.

Narrated by: Pro (@JaysnProlifiq) Written by: Robert Blair Edited by: Roman Bill Music by: Josh Petruccio

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